Perfumes last long because of fixatives. But many common ones—like phthalates, synthetic musks, and parabens—are linked with hormone disruption, fertility issues, and other health risks. While they make scents linger, the hidden cost is our well-being. Safer choices exist in natural fixatives like sandalwood, vetiver, and oud

As you dive into the world of fragrances, the ongoing changes in the perfume industry are hard to miss. By 2025, the global perfume...

The perfume industry is experiencing an exciting transformation with the introduction of Artificial Intelligence (AI). AI is changing how...

In our last blog, we took you on a journey through the history of Indian perfumes. Now, let’s dive into the present and discover how JK...